Linder Industrial Machinery Opens New Hybrid Branch in Greensboro, N.C.

Thu March 28, 2024
CEG

Linder Industrial Machinery Co. recently unveiled a new facility in Greensboro, N.C., to service its customers' machines in the fast-growing Triad area of the state, anchored by the cities of Winston-Salem, Greensboro and High Point.

According to John Coughlin, Linder's president and chief executive officer, the construction and agricultural machine distributor had operated a parts branch in High Point and a Kubota dealership in Burlington before relocating both to a more centralized facility off Interstate 40 in Greensboro.

"It consists of a 33,000-square-foot, eight-bay shop and a very expansive parts department," he said. "The service area also has a state-of-the-art wash system and lube system — everything that allows us to get equipment in and out so we can keep our customers up and running without delays."

Coughlin calls the new facility a "hybrid branch" as it services not only Komatsu construction equipment, but Linder's line of Kubota tractors, geared more toward the dealership's agricultural customer base and sold through Linder Turf & Tractor, which maintains its own distributorship.

"In one of our typical single bays, you could fit about six Kubota units or a very large Komatsu machine," he said. "We have oversized doors at the Greensboro branch that lets us bring in quarry and mining equipment, for instance, on the Komatsu side of the shop."

Coughlin added, "The whole idea behind this branch is shortening the time it takes between when the unit is dropped off to be cleaned, taken apart, diagnosed and reassembled, to when it is returned to the customer. We have been able to do that with the tooling, the overhead cranes and the speedy wash and lube systems that we have on hand in the shop bays."

Linder also has made a big investment in offering Kubota products, in addition to announcing in February that Deutz-Fahr, a European line of agricultural tractors, will make its debut in Linder's showrooms across the Carolinas, Georgia and Florida beginning April 1.

"Our true direction with Kubota and our newest line of Deutz-Fahr tractors is to support the agricultural market, but there are also complementary tools that go along with these products in the construction world," Coughlin said. "Kubota has compact construction equipment that works well on utility projects and Deutz-Fahr has front loaders and its tractors can pull soil stabilizers and pans to move soil from one location to the next. It is a universal machine that you see on a lot of construction sites." CEG

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